7 Facebook Marketing Tips for a Successful 2022
Facebook has been around for a long time now, but it’s just getting started in the world of social media marketing. With 1.79 billion monthly active users on Facebook, it’s one of the most effective marketing channels you can choose from today—and it will likely be even more effective by 2022. Here are seven tips that will help you navigate Facebook marketing in 2022 and beyond.
1) Get Ready For Gaming Apps
As mobile users continue to rise, it’s only logical that gaming apps will become more popular as well. To get ready for what’s to come, look into gaming apps and decide whether or not you can create one. If so, be sure to keep your customers happy by providing regular updates and addressing any bugs or issues that may arise. Happy gaming!
2) Think Beyond The Newsfeed
While Facebook users spent an average of 41 minutes on the platform per day in 2017, that number is predicted to decline to 34 minutes by 2022. But, because people are spending less time on Facebook and using it more efficiently, they will likely be much more receptive to advertising—which means it’s important that you learn how to get your content in front of them. In particular, ads in Messenger and Instagram Stories are becoming increasingly powerful.
3) Consider Video Ads
The introduction of autoplay videos and in-feed video ads has allowed brands to get creative with their content, but not everyone knows how to take advantage of these new opportunities. These videos are longer form and more engaging than your typical ad, so it’s important to consider your target audience when deciding whether they’re right for you. If you don’t think you have customers who are interested in watching video ads, it may be time to look at expanding your reach.
4) Engage With Groups
I firmly believe in preaching to your choir when it comes to social media. The more you talk about your business and its mission with your customers, fans, and followers, the easier it will be to convert them into advocates. But don’t stop there! Build out your following by joining Facebook groups where you can share value by offering suggestions and answering questions.
5) Prepare For Augmented Reality
Augmented reality is coming, but you won’t need to be on board right at launch to use it and take advantage of its marketing potential. There will be plenty of time to prepare, and there are steps you can take right now that will ensure your business (and brand) gets off on a strong foot when augmented reality becomes ubiquitous. Do some research into possible applications; think about how they might impact your business; and get ready to hop on board as soon as things go live.
6) Recruit Affiliates And Influencers To Your Page
With 1.86 billion active users, it’s no wonder that Facebook is among one of top places to build an audience for your brand and business. But in order to grow an audience that is truly invested in what you have to say, it will take more than just creating a page and posting every once in awhile. You need engaged fans! So how do you create those valuable relationships with your most loyal fans?
7) Try New Engagement Strategies
With each new year, it’s important to try something new in order to stand out and grow your fanbase. If you’re not using Facebook’s Year-in-Review post—or if you haven’t played around with it much—it might be time to reconsider its potential as an engagement tool. In addition, you can experiment with custom audiences to discover what posts perform best, then focus your efforts on creating similar content going forward.